As a visual communicator, I hope to make appropriate things; things appropriate to their context and message. In the clutter of objects and signs, I find that the appropriate form often is the function. Catching the eye of audiences is more important than ever, and when caught, there must be a clear call to action and meaningful content.

The onslaught of eye-candy and the importance of cutting through it is why I find identity fascinating. Globalization, commoditization, crowd-funding, and the internet economy have given us exponentially more opportunities to portray “who we are” through material consumption.  Our purchasing power is one of the greatest powers we have. Unfortunately, this power is often marginalized as an obsession to fulfill our identity through the possesion of things, rather than, an opportunity to reflect our identity through the things we choose to posses. There is a critical difference in these statements. Like most things, a paradox exists: An opportunity to solve problems and a potential to cause them.

To put it frankly: I believe economy is a form of war. I realize the boldness in this statement and also the hypocrisy in me saying it. The fact is: it’s hard; It’s hard to know what to buy, it’s hard to know what you are supporting, and it’s hard to make good decisions in the rush of the daily hussle. I am well aware that myself and the majority of the population make bad consumer choices often, but I believe in our potential to make the right desicions. I think one of biggest obstacles, is that we often are unaware of choice–this is why I find my work to be important. The products and purchases we make define our reality. As designers working in the commercial space, it is up to us to empower the competition; empower those products that can be a reflection of a positive self. It is our responsibility to make the right choice an easy one. To instill confidence in the consumers mind that they have an option and that the option doesn’t need to be sought out or a burden. Consumer products shouldn’t be what people spend their day thinking about; This leads to snobisim, it wastes valuable time, and it harms the progress of responsible consumerism. Designers have a responsibility to analyze the products and messages they work for, and if they believe in them, help make them accessible and prolific.